Founder: William J. Fortney, O.D., P.C.
Dr. Fortney was a graduate of Illinois College of Optometry and is a member of The American Optometric Association.
Although Fortney Eyecare is small enough to maintain a high level of personalized service, it is large enough to take advantage of some of the operating efficiencies of larger chains. Known throughout the Detroit Metro area for offering family vision care with one-stop shopping, Fortney Eyecare has grown from a single store established in Dearborn in 1955 into a five-unit chain that generates $4 million in annual sales. "We believe everything starts with a quality eye exam," said Bill Fortney, President of the company and son of company founder William Fortney, O.D. "That's why we have more extensive instrumentation for examinations than most of the big chains, and a larger dispensary."
Many of Fortney Eyecare's patients are covered by managed care plans, and Bill Fortney believes the only way to excel in the managed care arena is to have superior service. "That's why we do everything in-house," he said. "We feel it's best if patients are examined in our office and work with our optician and our labs. Also, all our office managers and core doctors have been with us for over 10 years, and that provides consistency. It's one of our strengths."
Although Fortney Eyecare is small enough to maintain a high level of personalized service, it is large enough to take advantage of some of the operating efficiencies of larger chains. Known throughout the Detroit Metro area for offering family vision care with one-stop shopping, Fortney Eyecare has grown from a single store established in Dearborn in 1955 into a five-unit chain that generates $4 million in annual sales. "We believe everything starts with a quality eye exam," said Bill Fortney, President of the company and son of company founder William Fortney, O.D. "That's why we have more extensive instrumentation for examinations than most of the big chains, and a larger dispensary."
Many of Fortney Eyecare's patients are covered by managed care plans, and Bill Fortney believes the only way to excel in the managed care arena is to have superior service. "That's why we do everything in-house," he said. "We feel it's best if patients are examined in our office and work with our optician and our labs. Also, all our office managers and core doctors have been with us for over 10 years, and that provides consistency. It's one of our strengths."
Associates
Rudyna beydoun, O.D.
Dr Beydoun is a local graduate of Wayne State University with a B.S. in Biological Sciences in 2012. She furthered her education at the Inter American University of Puerto Rico - School of Optometry 2018. On top of many externships in the states and Puerto Rico, we are glad to have Rudyna Beydoun here at Fortney Eyecare.
She holds active memberships with the American Optometric Association (AOA) and the (MOA) Michigan Optometric Association. Dr Beydoun is Fluent in Arabic and Spanish as well as English.
Dr Beydoun is our full-time Optometrist and can be found at all 4 locations.
She holds active memberships with the American Optometric Association (AOA) and the (MOA) Michigan Optometric Association. Dr Beydoun is Fluent in Arabic and Spanish as well as English.
Dr Beydoun is our full-time Optometrist and can be found at all 4 locations.
Christine Brisson, O.D.
Originally born in Windsor, Ontario, Dr. Brisson graduated from the University of Waterloo School of Optometry in 1988 and then did her residency at the Pennsylvania College of Optometry in Philadelphia.
Dr. Brisson can be found mainly at our Warren location.
Dr. Brisson can be found mainly at our Warren location.
Jeanne Smithbauer, O.D.
Dr. Jeanne M Smithbauer is an Optometry Specialist from Howell, Michigan. She graduated with honors from Ferris State College - College of Optometry in 1992. Having more than 27 years of diverse experiences.
Dr. Smithbauer can be found mainly at our Ypsilanti location.
Dr. Smithbauer can be found mainly at our Ypsilanti location.